7 T-Shirt Design Traits for 2023

Get able to gas your creativity with the freshest 2023 t-shirt design developments! 

This yr goes to be in regards to the love for artwork, self-expression, boldness, and vibrant, cohesive colours.

As a web-based vendor, you could sustain with what’s occurring on this planet and tradition. Creating trending designs could be a priceless technique to broaden your ecommerce presence and improve gross sales.

That’s why our design staff right here at Printful made an inventory of the most well liked t-shirt design developments. You may confer with our checklist once you want some inspiration to create new merchandise.

Plus, we’ll offer you just a few design ideas for every pattern to spark your creativeness. Let’s leap proper into it. 

We’ve been touring the ’90s style reminiscence lane for the previous three years, and this yr, there’s a enjoyable twist to it.

Primarily based on what we’ve seen on runways, in 2023, there will likely be much more novelty which works hand in hand with this yr’s overarching theme of inventive expression. This yr’s novelty might be described as whimsical, extremely uncommon, and distinctive in expressiveness. 

The style world is paying homage to the aesthetic that thrives on mockery and demanding contempt. Sounds rather a lot like kitsch.

The Oxford Dictionary of Artwork defines kitsch as “artwork, objects, or design thought of to be in poor style due to extreme garishness or sentimentality, however generally appreciated in an ironic or understanding manner. . .”

Mainly, kitsch designs is perhaps objectively “ugly,” however anybody can recognize its lowbrow type.

It’s proper up the alley for the youthful generations who usually specific themselves on a balanced scale of sincerity and self-aware, humorous irony.

How you can design kitsch 90’s graphics

If you wish to make kitsch t-shirts, save your pursuit for sophistication on different design tasks. As a substitute, discover inspiration in all the great things that the ’90s represented. When you have no reminiscence of this decade, faucet into the media and discover posters, temper boards, and graphics on ’90s attire.

 90s design moodboard

Supply: Etsy

Tip: Picture libraries like iStock and Shutterstock have nice examples of ’90s graphic designs.

Permit your design to be a patchwork of joyful visible codes that reference the period’s nostalgia. You may’t go incorrect with utilizing Comedian Sans, floral patterns, geometric shapes, vigorous colours, and even Nickelodeon-inspired illustrations. The “weirder” your design is, the higher. That is your mantra.

To realize that particular ’90s kitsch look, take note of the ’90s shade palette. After 20 years of saturated and vibrant hues, the ’90s grunge scene popularized extra subdued, moody ones. Word that colorfulness remains to be an necessary a part of this pattern. 

90s color palette

Supply: Juicebox

In case you’re unsure the place to start out with the design, why not discover our ’90s clipart?

Simply to indicate what you will discover in our Design Maker, right here’s a kitschy compilation of our design parts.

printful design maker example

Supply: Printful’s Design Maker 

You’ll discover greater than 300 clipart collections in addition to 550 background graphics, 175 colours, and three,100 Fast Designs, all at no cost to make use of.

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Non secular and esoteric

In case you’re considering spirituality and esoterism, and also you additionally use social media like Instagram and TikTok—chances are high you’ve run into astrology, manifestation, and the New Age non secular practices. This pattern spiked in recognition on social media in 2020 and remains to be spreading quick. The post-pandemic appears to usher in genuine, feel-good, self-care vibes, sort of like what Pinterest is predicting for this year.

The non secular and esoteric t-shirt pattern might be simply adaptable to many kinds. It may be wearing love and lightweight vibes, psychedelic and geometric symbolisms, and even in darkish aesthetics that give off a witchy power.

How you can create non secular and esoteric t-shirt designs

To provide you an thought of what individuals seek for on Google—listed here are some key phrases from this January, 2023, as discovered on our website positioning platform, Ahrefs.

Key phrases

Month-to-month search quantity, USA

Mushroom t-shirt


Zodiac signal shirt


Non secular t-shirt


Moon t-shirt


Astrology shirt


Evil eye t-shirt


Tarot t-shirt


Crystal t-shirt


Sacred geometry shirt


You may incorporate these key phrases into your product designs in addition to within the titles and descriptions. This manner, you’ll have the next likelihood of directing the circulation of recent clients to your retailer.

To get extra inspiration for product designs, you possibly can go to Etsy and search “spiritual t-shirt” or strive trying up one thing like “esoteric t-shirt” on Pinterest. It’s also possible to take this checklist of key phrases and use them to look via your social media platforms. Likelihood is you’ll discover somebody sporting a design you’ve by no means seen earlier than.

Non secular and esoteric designs will usually incorporate parts like sacred geometry, celestial symbols in vector graphics and illustrations, zodiac indicators, nature parts, japanese faith symbols, and Wiccan parts.

Seed of life sacred geometry symbol

Seed of life sacred geometry image


Modern spiritual and esoteric design elements

Fashionable non secular and esoteric design parts


Hamsa—an important religious element of Hinduism

Hamsa—an necessary spiritual ingredient of Hinduism


Supply: vecteezy Supply: freepik  Supply: pixels

More often than not, non secular and esoteric designs maintain some sort of which means that’s recognizable by these perception system practitioners. 

The colours for these designs might be on any spectrum—from black and white to vibrant and saturated.

Study extra: What Is website positioning and How It Works

Psychedelic artwork and vibrant colours

Talking of trippy designs, 2023 has already began robust with the psychedelic t-shirt pattern, as these designs are on full show in quick style shops.
psychedelic shirts

Supply: Pull & Bear

Visible psychedelia dominated graphic arts and style between the late ’60s and mid-’70s. It was the age of creative fluorescence, anti-war music, and exploration of altered states of consciousness.

The unrest and turmoil of right now play out in politics and the economic system. And this, coupled with the local weather disaster, is making everybody, particularly the youthful generations, extra careworn and anxious. Roughly 45% of Gen Z and millennials really feel stress and anxiousness each day. 

There’s now a robust pull in the direction of inventive authenticity as an outlet for expression, together with escaping actuality via psychedelic aesthetics and vibrant colours that trace at experiences past the seen, tangible world.

Identical to the non secular and esoteric leads us into the getaway between creativeness and actuality, there’s undoubtedly one thing within the new psychedelic motion that echoes an identical route. Realizing oneself and reaching for unity and internal peace is what individuals strongly gravitate towards in turbulent instances.

How you can create psychedelic t-shirt designs

Some frequent parts embrace swirls, paisley prints, intense colours, free-flowing traces, kaleidoscopic patterns, and eye-catching graphics. References to peace, love, nature, and different optimistic messaging in groovy typography additionally play a giant half within the psychedelic t-shirt design pattern.

Take inspiration from these key phrases and create a design that may make somebody exclaim, “whoa, that’s trippy”.

By the way in which, tie-dye shirts are carefully associated to the psychedelic pattern, and so they’re nonetheless driving the recognition wave in 2023. joe cocker performing

Joe Cocker acting at Woodstock

There’s an Outsized Tie-Dye T-Shirt in our assortment you could personalize with a fab embroidery design.

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Daring and ornamental typography

Typography shirts might be ingeniously inventive. It is a sort of digital artwork kind—with totally different letter shapes and spacing. The designs might be impactful, humorous, lovely, and, nicely, be some other adjective you propose them to be. In actual fact, the letter fonts alone can maintain recognizable meanings. Simply for instance their energy, designers from all backgrounds collaborated to create a various typeface (design or type of the letterforms) referred to as “DIVERSITY” in hopes that they’ll function an emblem of allyship for manufacturers, companies, and people.

Daring and ornamental typography pattern goes to be fashionable in 2023 as a result of there’s a rising demand for solid and structured font styles. And since 2023 will likely be fiercely inventive and expressive, there’s a shift towards extra experimental font kinds that includes uncommon shapes, variable fonts, and cut-out-style fonts.

unusual shapes

Uncommon shapes


variable fonts

Variable fonts


Cut out-style fonts

Reduce out-style fonts


Supply: ifonts Supply: web.dev Supply: stock.adobe

For the 2023 pattern, you possibly can perceive “daring” in two methods. Your typography might be daring, similar to the designer and activist Katherine Hamnett’s work was within the ’80s. She used giant and daring t-shirt designs to create impactful slogans. Daring may merely imply robust and vivid. You may intensify your graphics and illustrations or create pure typography designs utilizing ornamental fonts.

How you can create daring and ornamental typography designs

In case you’re new to typography and never but comfy creating your personal—our Design Maker at the moment has 712 fonts. Mess around with those you want and take a look at the arc, define, and shadow instruments. It’s also possible to fiddle with typography designs at no cost utilizing Canva.

When selecting a font, bear in mind the opposite developments of this yr. For instance, this yr, Spotify’s Wrapped marketing campaign featured heavy typography paired with shiny saturated colours that performed a giant half within the ’90s nightclub flyers, music movies, and magazines. 

See how the quantity interacts with the textual content? That’s funky.

spotify wrapped campaign visual

Supply: Spotify Wrapper marketing campaign

Translate this concept into your t-shirt designs. Whenever you’re creating daring and ornamental typography, concentrate on not solely robust but in addition expressive lettering. Assume how the varieties and colours of the design intensify the message you wish to convey. This manner, you’re telling a narrative to your clients and other people love figuring issues out and taking within the meanings.

Versatile, vigorous, illustrative fonts with an animated nature present a want for extra experimentation as we start to embrace cultural uncertainty . . . or presumably as a result of the ’90s nostalgia reminds us of childhood play and exploring the outside. 

Return of the punk aesthetics

Thom Browne channeled the spirit of punk on his Spring/Summer 2023 runway show. Heavy eye make-up, black lipstick, and the general air of rebel tells us that the punk aesthetic is flowing into the mainstream style this yr.

To actually perceive the punk aesthetic, it’s necessary to have a look at its roots.

The punk type acted as a “theater of provocation” within the ’70s, as in, the type is tightly intertwined with a way of life of non-conformity. Over time, tattoos, piercings, steel studs, and spiked equipment grew to become commonplace parts of punk style. Every little thing that was punk was calculated to disturb and outrage. 

You may inform it other than different various kinds by the way in which punk expresses specific views and moods like:

  • Particular person freedom

  • Anti-consumerism/authoritarianism/company greed

  • Anti-mainstream

  • Anti-materialistic

  • Direct motion

  • Not “promoting out”

  • Anti-sentimental depictions of relationships

  • . . . and a wholesome dose of anger

Again within the ’70s, punk style was seen as deconstruction and a cultural waste by the mainstream tradition. The US hardcore punk scene embraced this label leaning away from style developments and infrequently dressing in plain t-shirts and denims. To today, punk hasn’t modified a lot and nonetheless likes to be tough and noisy.


Nicely, that final sentence is barely partly true. You’re most likely tasting irony in the truth that punk, with all its anti-messaging, is being flipped round by right now’s style couture. The instances are altering, and punk’s rebellious basis is laid out on catwalks whether or not the subculture representatives prefer it or not.

We could have overpassed what it means to be punk, however the spectacular and edgy look has made an plain print on right now’s style and society.

How you can create punk aesthetic t-shirts

In case your retailer has an alternate streak to it, don’t overlook this t-shirt pattern, because it has rather a lot to supply. The punk aesthetic design could be a visible code of any bullet factors talked about earlier than. It may be clumsy collages of combined media, disorderly fonts, newspaper clippings, and the rest that evokes the essence of the type and the highly effective, uncooked liveliness of it.

You will discover trendy punk design inspiration by trying up punk style designers. For instance, Vivienne Westwood, an English designer, formed punk style and dictated the aesthetic canons of the motion we nonetheless know right now.

 vivienne westwood tshirt

Supply: Vivienne Westwood t-shirt on Ebay


It’s also possible to discover inspiration in ecommerce shops that promote various type clothes like Undercover, Rebels Market, and discover punk clothing on Etsy or different on-line marketplaces.

Once more, punk style is deemed to be extra of a way of life than only a manner of dressing. There are not any true punk type shops as a result of true punk clothes is made DIY type.


Surrealism is the stability between the rational imaginative and prescient of life and the facility of the unconscious and desires. 

Surrealism designs in 2023 will function experimental escapism. 

As expertise advances, and we begin to see extra AI artwork and discussions in regards to the Metaverse, designers in 2023 are pushing their inventive limits and taking us to mesmerizing and unimaginable landscapes. 

Prior to now, the surrealism motion represented a response in opposition to what surrealists noticed because the destruction wrought by “rationalism” that had guided European tradition and politics prior to now and that had culminated within the horror and absurdity of World Struggle I.

Surrealism grew to become an avant-garde motion in artwork and literature that sought magnificence within the sudden, the uncanny, and the unconventional.

The most important spokesman of the motion, André Breton, mentioned that surrealism was a method of reuniting aware and unconscious realms of expertise so utterly that the world of dream and fantasy could be joined to the on a regular basis rational world in “an absolute actuality, a surreality.”

Surrealism artists and authors imagine that life has which means and you will discover its logic by unlocking visible and verbal symbolisms within the chambers of the unconscious thoughts.

In case you see picturesque surrealist surroundings in your desires, you might have distinctive creativeness, nevertheless it’s even higher in the event you can incorporate symbolism into artistic endeavors within the waking world.

How you can create surrealism t-shirts

To search out inspiration for surrealism t-shirt designs, look into the works of artists like Salvador Dali, Rene Magritte, Leonora Carrington, and Man Ray. They created imagery by juxtaposing unlikely varieties onto unimaginable landscapes

In case you observe their work, it looks like the artist put collectively issues that initially don’t make sense. The artwork piece is sort of a dream—it is sensible emotionally however not logically.

Your t-shirt design doesn’t essentially must be a brand new piece of avant-garde artwork, however by getting accustomed to the ideology and the artwork type, you will discover out find out how to translate these concepts into your graphic designs. You’ll obtain a profitable surrealist design in the event you let your creativeness circulation with out attempting to create one thing with any sure intent.

Tip: Surrealists will usually use automatism to create their items. Automatism is a technique of art-making through which the artist suppresses aware management over the making course of. When making a surrealist design, strive creating one thing with out placing any thought into it and see what comes out.

It’s also possible to use a public domain website to search out surrealism items that aren’t protected by mental property legal guidelines (copyright, trademark, or patent legal guidelines). That manner, you possibly can take artistic endeavors that you simply like and recreate them into your personal distinctive designs.

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Combined media 

Let’s be sincere, most of us who’ve smartphones and computer systems have far more display screen time for leisure than the really useful 2–4 hours per day. Our lives are deeply intertwined with the digital world and, in 2023, designers and artists are merging the digital illustrations with pictures. 

That may have sounded considerably dystopia-chore however this pattern is definitely targeted on pleasure and whimsy.

The combined media pattern is all about good colours, pretty illustrations, and enjoyable patterns that emphasize the distinction between disparate parts.


Combined media designs like these evoke a way of surprise and stimulate the creativeness, reminding us about how a lot creativity and magic now we have inside our minds.

How you can design combined media t-shirts

Creating combined media t-shirt designs means using a couple of medium to create the design. They’ll embrace numerous illustration items, blotches of shade, snippets of patterns, and a number of layers that, together with a photograph, make up one thing recent and thrilling. Your design doesn’t have to have a photograph, although. Combined media can imply:

  • Hand-drawn illustrations mixed with digital parts

  • Collage of pictures and graphic parts

  • Watercolor work mixed with typography

  • Embroidery and display screen printing

  • 3D designs and parts with flat graphic design

  • Multi-layered designs utilizing transparencies and overlapping parts

Tip: Pinterest is unbelievable for locating combined media designs and artwork items. We recommend creating Pinterest boards for this pattern and all the opposite ones you want on this checklist.

Ultimate phrases

Now’s your time to go and channel your inspiration into new and classy 2023 t-shirt designs!

Final little bit of knowledge: in the event you’re struggling to give you designs, we suggest a tactic (with a reasonably unflattering identify) that’s usually utilized by writers—the mind dump.

Simply sit down and begin designing no matter involves thoughts. Don’t take into consideration any particular concepts or methods, simply enable your random emotions, concepts, and unconscious ideas to circulation onto the web page. This manner, you’ll be taught to unleash concepts quicker, with out critique. Then, in a while, you possibly can manage your designs and create one thing you’re feeling glad with. And voilà, you might have your design!