Apple Enterprise Join To Handle Your Enterprise On Apple Maps

Apple has reannounced its toolset for companies to handle their enterprise listings on Apple Maps. It’s now referred to as Apple Enterprise Join, beforehand named Apple Locations and earlier than that Apple Maps Join.

Apple stated this up to date (or they are saying new) device “permits companies of all sizes to say their location place playing cards and customise the way in which key data seems to greater than a billion Apple customers throughout Apple Maps, Messages, Pockets, Siri, and different apps.”

New issues you’ll be able to handle are your brand, cowl picture, attributes, enterprise description and extra. Apple added you’ll be able to “immediately handle their data within the interactive Apple Maps place card, together with including and updating images and logos; inviting clients to take actions like ordering meals or making a reservation immediately from Maps; and presenting clients with particular promotions.”

Right here is how my itemizing appears on Apple Maps now with the brand new particulars and images:

There’s additionally showcases, “a brand new characteristic within the place card, helps companies current clients with provides and incentives, like seasonal menu objects, product reductions, and extra. Companies can simply replace the Showcase part of their place card by means of Enterprise Join,” Apple stated. It’s accessible for US companies now and globally later.

And Insights, statistics, the place you’ll be able to see impressions, clicks and so forth, and likewise what individuals looked for earlier than tapping this location, and the place individuals have been once they tapped this location in search outcomes.

Here’s a full-size screenshot of the backend; click on on it to enlarge it:

You possibly can examine the older model from 2021 and 2014 at these hyperlinks.

There’s additionally an API, “for companies with many areas, Enterprise Join consists of Enterprise Join API to simply ship correct, up-to-date data to Maps at scale by means of itemizing administration businesses resembling Status, Rio search engine optimisation, SOCi, Uberall, and Yext,” Apple wrote. Additionally integrations with Instacart, Reserving.com, OpenTable, and extra.

You possibly can handle your corporation at businessconnect.apple.com.

Discussion board dialogue at Twitter.