Coca-Cola Reunites with Yves Geleyn to Have a good time Lunar New 12 months

With the turning of the Lunar New 12 months on Sunday, we enter a brand…

With the turning of the Lunar New 12 months on Sunday, we enter a brand new 12 months of the Rabbit in line with the Chinese language zodiac. To have a good time this fortunate animal’s reign over the 12 months, studio Hornet has teamed up with Ogilvy Shanghai for the second Lunar New 12 months in a row to ship a magical marketing campaign for Coca-Cola, delivered to life by director Yves Geleyn and a group of artists together with celebrated character designer Peter de Sève.

Celebrating Together Is Magic
Celebrating Collectively Is Magic

Titled Celebrating Collectively Is Magic, the CG-animated piece is a poignant story a few household of rabbits who overcome their variations and unite for a vacation meal — full with bunny-sized bottles of Coca-Cola and plenty of different narrative particulars that increase the intimacy of the scene.

“A compelling narrative, cinematic whimsy, and wealthy textural particulars. It’s every thing you could possibly need in a movie like this, and extra,” says Geleyn.

Geleyn opted to intensify the movie’s underlying message by way of distinction and a macro lens, shrinking the viewer right down to the rabbits’ perspective whereas juxtaposing Chinese language-inspired landscapes and particulars. The tender, natural look of the normal household dwelling contrasts with the stony, angular fashionable bunny flats. The filmmakers helped tie these divergent places along with heat, homey lighting.

Characteristic movie character designer and illustrator de Sève helped give Grandma and Grandson Rabbit designs that confirmed a household connection, but additionally expressed their distinct personalities. “Peter has an unparalleled capacity to precise feelings with the flick of a pencil’s line,” notes Geleyn. “His contours and options bestow a human-like method that permits these anthropomorphized animals to hold the load of this story’s dramatic arc.”

Character designs by Peter de Seve
Character designs by Peter de Sève

The rabbit characters additionally nod to previous traditions with their fuzzy, felted look and pink embroidered silk patterns. Their New 12 months’s feast additionally contrasts the them of “previous” and “new” worlds uniting within the movie; Grandma’s traditional dumplings are served in a easy bamboo steamer, surrounded by an elegantly plated fashionable unfold.

You possibly can study extra concerning the making of Celebrating Collectively Is Magic and see a particular behind-the-scenes video at hellohornet.com.